A Comparison of Joan Gilling and Esther Greenwoods in...

A Comparison of Joan Gilling and Esther Greenwoods in Sylvia Plaths The Bell Jar Have you ever heard of the term â€Å"doppelgÄÆ'nger†? If not, it means â€Å"double† in German. To say that the character, Joan Gilling, is Esther Greenwoods â€Å"double† in the novel â€Å"The Bell Jar†, by Sylvia Plath, would be an understatement. Esther and Joan are one in the same. Joan and Esther endure many of the same obstacles throughout the novel. Joan’s actions to these struggles ultimately make Esther come to terms with reality. Either change her ways, and move on with her life, or end up like Joan, dead. In the novel, Esther Greenwood, the main character, is a young woman, from a small town, who wins a writing competition, and†¦show more content†¦Both Esther and Joan had difficulty making decisions about their lives, because they always had to consider how others would see them. Another common aspect of both the women’s lives is that they both dated Buddy Willard. When Esther began to have a relationship with Buddy, s he thought that her relationship with him could go somewhere, that he could possibly be her husband one day. When she is in his room one night, they are talking and having wine, and Esther asks Buddy if he has ever had an â€Å"affair†. She expects him to say â€Å"no†, but he says, â€Å"Well, yes I have† (70). This is shocking to Esther. She thought Buddy was innocent, but he had been pretending the whole time. She tells Buddy to tell her about it, so he doesn’t think it bothered her that he said â€Å"yes†. He tells her that while working at this hotel in Cape Cod for the summer, one of the waitresses seduced him, and that’s how he lost his virginity. Esther and Buddy eventually part, but she doesn’t break up with him because he had slept with the waitress, it was the fact that he didn’t have the courage to admit it from the beginning. She disliked the fact that Buddy was dishonest with her, that he was secretive. Joan’s relationship with Buddy didn’t last either. Joan got annoyed with Buddy because he acted like a know-it-all. She says to Esther, â€Å"I never

Choose One Sector of the Industry That Has Experienced...

Choose one sector of the industry that has experienced rapid growth over the past decade. Discuss with examples what you consider to be the major reasons for this growth and how it has affected the industry. Over the last decade there have been significant changes in the travel and tourism industry. The cruise industry is an exciting modern and rapidly expanding global industry. During the current decade, it has continued to expand its capacity and develop new cruising opportunities for vacationers, now offering their customers a wider variety of packages at different lengths and price ranges. This has helped them to expand their market in the cruising areas such as the Caribbean, Europe and North America. There are three main†¦show more content†¦2006. Pg – 417) These stripe cards can be used to pay for anything on the ship, and they work as a pre purchased, credit card. This innovation not only makes the life of the passengers but also places a potential increase in the profits made by the cruise companies, as passengers will always have a option of payment accessible to them. Branding is another critical aspect of the cruise industry when it comes to reaching and expanding on market segmentation and â€Å"as the cruise market grows, the need for branding will become even more notable.† (Dowling, K. 2006. Pg-3) Cartwright amp; Baird suggested that, â€Å"Brand names are very important as they often carry with them considerable customer loyalty perceptions. Even when a cruise company acquires another company, they will often keep the name and ambience of the acquired company in order to retain the company base.† (Cartwright, R. amp; Baird, C. 1999. Pg – 73) Example: One of the biggest changes in the cruise industry is the number of families going on cruises. In the past, it was rare to see children on cruises. It is for that reason that cruise lines have had to adapt their packages to include younger children; one of the best examples of this is the Disney Cruise line. Disney offers many facilities and entertainment programs to their customers. On a Disney cruise you can experience many types of entertainment programs suchShow MoreRelatedLiterature Review of Training and Development of Marcantile Bank Bangladesh 5 Article14514 Words   |  59 PagesStamford University Bangladesh Sub: Submission of a Thesis Report. Sir, With due respect, it is to inform you that the thesis paper is focused on the subject of â€Å"Recruitment Selection of Human Resources: A Study on Urmi Garments Ltd.† is presented for your kind appraisal. I was assigned to Urmi Garments Ltd. by the Assistant Manager of Urmi Garments Ltd. and was approved by you as my thesis during 45 days internship program. 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I think it wrongheaded and very naive to think of aggressive technology affecting a passive society eroding awayRead MoreRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 PagesBhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ï  ¶ Chap-2 Literature Review 2.1 Passage to India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.2 Food Retailing in IndiaRead MoreCase Study148348 Words   |  594 Pages---------------------------------This edition published 2011  © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. 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Understanding The Scope Of Learning Development In Children - Samples

Question: Discuss about the Understanding The Scope Of Learning Development In Children. Answer: The development in children can be understood through a number of theories, methodologies, approaches and case studies, these methods helps in understanding the scope of learning about the various developmental stages found in the children, their behaviours and the connection between the effect of changes upon an individual (Hoffnung, Hoffnung, Seifert, Smith Hine, 2010). Development of an individual is considered to be a process of the physical and the social changes that the individual goes through, the biological, social and the emotional growth experienced by the person whether knowingly or unknowingly (Hoffnung, Hoffnung, Seifert, Smith Hine, 2010). According to Bronfebrenners ecological system theory the individuals are impacted in numerous ways (Hoffnung et al., 2010). According to this theory the growth and development of an individual depends upon or is influenced by each and everything surrounding the individuals with the help of five interrelated frameworks or systems. T hese five systems are microsystem, mesosystem, exosystem, macrosystem and the chronosystem (Swick Williams, 2006). This is quite evident as Bronfenbrenner found that the children live and grow while existing within these various frameworks, environments and situations (Marion, 2011). The various environments help the children to experience all round development in their mental as well as physical health. Krause further clarifies the ecological theory by saying that earth and the environment is in a way influenced by the different practices and behaviours and the qualities possessed by each and every people existing within the ecological systems. Similarly the behaviour and the constitution of an individual is also hugely influenced by the nature of the environment or the ecosystem he/ she is brought up in (Marion, 2011). This essay will assess how the behaviour and the conduct of Matthew are affected by the microsystem and the mesosystem, which belongs to the five ecosystems of Bronfenbrenners ecological theory. This assessment will further help the educators to examine the suggestions, which in turn they can use to learn about the pro-social behaviour of Matthew and to learn his behaviour conduct. Matthew is 5 years old he belongs to a blended family. He resides with his mother Laura and Stuart who is his stepfather. He has two younger step siblings , Tegan, Olivia who is aged two and Diesel who is 5 months old. Laura does not let Stuart to parent Matthew she considers Matthew to be her child. The two parents have divided their family, with Laura looking after Matthew and Stuart looking after Tegan and Olivia. Due to this situation, Stuart seems to move far away from bonding with Matthew because he is not his biological father. The family also have a gym and there Matthew is able to spend some time. The parents believe that Matthew has learnt all his violence from the gym. The microsystem as stated in the Bronfenbrenners ecological systems theory refers to the interactions that the child faces within his/her immediate environment (Krause, 2013). Matthew chiefly interacts with his immediate family comprising of, as previously mentioned, his mother Laura, stepfather and two other half brother and sister. Although Laura and Stuart are both in a good relationship, yet Laura does not let Stuart to teach discipline to Matthew and this is one of the biggest flaws in Lauras upbringing. Both of the parents see that Matthews younger half sister Olivia is imitating the behaviour of Matthew and they are worried about it and they believe that if they do not sort out the problem then they may have to face greater issues in the future. According to Laura, Matthew has almost three or four tantrums per day where he kicks and punches others. After such an incident Matthew is normally sent into his own room as a form of punishment and the door is kept shut. Laura is conf used why Matthew acts in such a way but she lets him to throw tantrums. According to Baumrind that both the parents should work with each other to influence, teach and control their children (Darling, 2000) and with the help of this behaviour, in this way the children are able to feel secure (Erikson, 1963). According to Baumrinds works related to parenting, it is evident that Stuart is neglecting and rejecting his responsibilities towards Matthew, he does not enforce any rules upon Matthew and almost neglects him in comparison with his other kids (Robinson et al., 1995). However, as Stuart says in the video it is not his intention to neglect his duties as a father towards Matthew. Lauras approach seems to be warmer and it seems to be much more indulgent and permissive, she has her own set of rules and at the same time she is loving towards Matthew (Robinson et al., 1995). Due to such different parenting approaches by both parents, Matthew has reached the Eriksons stage of trust versus mistrust (Ainsworth, Blehar, Waters and Wall, 1978; Bowlby, 1969). Even though Laura and Stuart does not want to be inconsistent and neglectful towards Matthew yet they do so and due to this reason Matthew finds it difficult to resolve his conflicts with his parents and his siblings and his behaviour is evident from his kicking, pushing and punching others and also swearing(Raikes Carolyn, 2009). This behaviour of Matthew is captured in the situation when he starts to cry and kick when it was his bed-time and he did not want to go. In that situation Stuart did not intervene to help and Laura told Matthew if you want to kick someone you kick me, this in turn confused Matthew. The second framework of Bronfenbrenners ecological systems that influences Matthews development is the mesosytem. The mesosytem indicates the relationship between the child and the environment in which he/she is living (Krause, 2013). In this case, it refers to the connection of Matthew with their owned gym. Matthews frequent visits to the gym make him a witness to the boxing matches and he is also able to participate by putting on the gloves and punching a boxing bag. Whenever Matthew feels upset he imitates his experiences in the gym, he kicks and punches his parents and injures them, for example in the beginning of the episode he hit his mother in the face which led her to bleed from her lips. According to Jo Frost, Matthews violent behaviour can be linked with his home environment, which in turn can be associated with Piagets theory and the development of egocentrism in Matthew (Gartell, 2011). Matthew imitates whatever he sees in the gym and depicts it in his home environment (G artell, 2011). The theory of multiple intelligences can also be linked with this situation and the effect of mesosystem upon Matthews development. Gardner (2011) states that the environment in which children grows up tend to influence their multiple intelligences. The episode shows how Matthew learns to calm down following a chart, which indentifies that even though he is exposed to violence yet he calms himself following a certain routine. As soon as Jo Frost interrupted, she was able to point out the issues which where occupying the family with. The most important issue being the fact Laura was strict about not letting Stuart to groom and discipline Matthew and Stuart was incapable of feeling a connection or kinship for Matthew due to Laura. She however, talked at length with the parents on the significance of working in collaboration for the advantage of the children, and especially Matthew. In anyway Laura was not letting Stuart to groom Matthew like she mentions in the video that she does not like the fact that Stuart is training Matthew. As a result, Stuart started to maintain a distance from Matthew resulting in the growth of a risk factor in the development which was slowly becoming apparent from his un-understandable, uncaring and neglectful way of parenting (Kids Matter, n.d.). with the development of this hostile situation Matthew starts to behave in a rather arrogant manner with a clear complexity in comprehending and making adequate usage of language (Kids Matter, n.d.). These facts are moreover connected to the fact that Matthew is habituated with boxing but it was not previously mentioned to him that sort of hitting is not permissible inside the house . the video is responsible for identifying the risk factors that are associated with Matthews behaviour which has placed his parents in a difficult situation and as a result Matthew ultimately remains in dark ab out understanding severity of his behaviour (Kids Matter, n.d.), one of the consequences is his mothers bleeding. With the active help of Jo Frost and rules, time out and the chill out chair it helped to eradicate Matthews anger and aggressiveness. His parents finally become united as a result Matthew began to realize their roles. He additionally improved his own behaviour and it worked positively on Mathhews internal risk of factors. He developed the potential to point out, express and manage the problems (Kids Matter, n.d.). His behaviour reflected a positivity and hope for the distant future (Kids Matter, n.d.). the process of making Matthew sit on the chill out chair whenever he grew violent and hit his mother helped him a lot. This continued for five minutes and calmed him for better. During Mattthewss departure for school, his parents are responsible to ensure on informing the educator about his past behaviour s. The teacher should take an active interest to know more about this. A thorough understanding will able the teacher to relate with him on a deeper able, he should be seen as a part of family. It is teachers role to help Matthew with the right implementation of policies and steps practices (Stormont, Lewis, Beckner, Richter, 2008). A number of techniques have to be used for it for instance the development of a transparent relationship with the parents, scaffolding, praising and encouraging specific behaviour s and precorrective statements. With the method of scaffolding within the classroom, teachers are capable of interfering for developing childrens learning and development of knowledge and understanding(Gartrell, 2011). This is termed as zone of proximal development as defined by Vygotsky (Gartrell, 2011). If the teacher is informed of Matthhews zone of proximal development, it will generate an efficient planning to increase and develop his level of learning. The determined tasks will oot contribute to his frustration but will help him feel accomplished and happy. This will work on his self-esteem which is inter-connected to Rosenbergs self-esteem scale in which case Matthew can instead position himself at a higher point in the scale (1965). With precorrective statements the expectations of behaviour during set activity is described. They are generally enumeratedat the beginning of every single activity and can be asked in the fashion of question and answer. This makes room for the children for more thinking on the right answer (De Pry Sugai, 2002). With the right usage of these statements with Matthew, the outline of rules ad expectations can be highlighted properly during the completion of activity. It helps the child in answering according to the teachers own expected ideas (Haydon Scott, 2008). Precoorective statements are accompanied with continuous supervision and mentoring of behaviour to make sure that the children are abiding by what has been set for them therefore reducing further confrontations. As the teacher incorporates appreciations to specific behavior, the students are provided with the chance to acknowledge their improvement and the same is applicable for those children who are not sticking by the accepted behavior. They commit themselves to these in order to get acknowledged (Conroy et al., 2009). By the usage of this technique in the classroom, Matthew will be given the opportunity to rectify his behavior in case he is misbehaving. He will be able to do so without feeling frustrated or lowering his self-esteem or his self-worth which can naturally result in a de-motivation within the participant. There has been vast amount of research on the development of a child and regarding the best possible manner of bringing a child up. The theory of Bronfenbrenners ecological systems has identified five systems, which are responsible for having an impression on the child as well as his development. Understanding a childs development is a matter of in-depth research and takes the active collaboration of understanding and loving parents as well as teachers. They need to understand the child in order to make him feel loved and nurtured to participate in a better manner with the society. Open relationship with ones parents and community is an essential aspect for an all-round understanding of the childs thought process and emotions. The Early Years Learning Framework is of the opinion that a sense of belonging is integral to human existence (DEEWR, 2009, p.7). As a teacher it is of utmost importance to take into consideration that every children has the right to acknowledgement and value.

Free solution for Travelodge Marketing Plan- MyAssignment Help

Question: BriefAs a team (of 2 or 4) you have been asked to develop a Marketing Plan for Travelodge which must also include an example of the digital communication. This plan must be based on the information provided in this assignment should also use other relevant sources of information, such as: business reports, books, websites, magazines and newspapers, among others. Teams must use specific technical terminology (such as segmentation criteria, marketing mix, positioning, etc.) in the assignment when appropriate. The use of references throughout the assignment is highly recommended. The use of theoretical frameworks (such as: SWOT analysis, Michael Porters five forces, etc.) must be applied in a practical way to Travelodges situation analysis. This assignment must be divided into sections and within each section the use of numbered headings and subheadings is recommended. Your marketing plan should include: External Analysis of the market (Macro and Micro) and Internal Analysis regarding T ravelodge Identification of Segmentation, key target audiences and brand positioning for Travelodge Marketing Mix (7 Ps) with particular focus on digital communication regarding Travelodge Answer: Introduction This report is based on Travelodge one of the developing companies in the UK. The company offers budgeted lodge booking services to the clients from different parts of the country. It was formed in the year 1985, and since then has introduced effective strategies for developing the business management system. Analysis of the market condition Evaluation of the current situation Travelodge was formed in the year 1985, and the company offers budgeted accommodating to the clients in the UK. The company has over 200 lodges across the UK. Travelodge believes in promoting the brand and does this through brand communication procedure. In order to compete with the competitors and increase the share of the company by more than 25 %, the management has proposed to choose to invest in online marketing process. Promotional activities have been done through online method, involving digital communication process. Through this process, the management of the company promote the sales of the lodge booking to the clients on a higher scale. The company intends to use the e-commerce method through which the travellers would be provided with the best options for the development of the company. The online method would provide the required services to the clients, as tis will make booking and sales process simple and fast (Barefoot and Szabo, 2010). Marketing plan Marketing plan has been prepared to introduce new methods for improving the sales and visibility of the product for the clients. The process includes analysing the needs of the customers and developing new plans for promotion the services to the clients. The new marketing plan is to approach the clients through digital marketing process. The strategies include introducing new systems through which the promotional activities can be carried out by the management (Bucy, 2003). Target market In the conventional service booking process, the company has 300 staffs that takes more than 3 million calls every year and sell around 2 million rooms. This has been possible to the presence of many lodges on the way and within short range. Services have been exclusively categorized as per the business class and leisure travellers. Travelodge intends to target 70% of the market and for this different types of travellers have been targeted. Through target market, the company draft plan for customers categorized in different groups like business, holiday travellers, and on the way stops travellers. Through brand awareness, an attempt has been made to mechanise the services of the company. The marketing strategy has been prepared to promote the services to the clients through the online marketing process. Mass online communication process has been selected for promoting the services to the existing and potential clients for the company. This would enable the management to segment the clients and improve the marketing strategies. This will help in increasing the sales and promotional strategies. The company through digital marketing process plans to increase the brand awareness, for customers with different requirements. Through this process, the company attempts to understand the requirements of the clients and develop effective promotional activities which will promote the services (Burmaster, 2009). Segmentation Market segmentation is associated with the marketing strategy that has been drafted by the management to target 70 % of the customers from different parts of the UK. In this process, the company has categorized the expectations of the clients as per different requirements which are meant to increase the sales for the management. The purpose for segmentation is to find the right type of customers to whom the products can be sold by the company. The company has followed the below mentioned type of segmentations- Geographical The segmentation is done on the basis of geographical areas like states and regions. Data of the customer requirements has been collected to develop better marketing strategies for the clients. Through this method, the management intends to provide information to the clients located at different places. The data collected will be used for digital marketing purposes. Behavioural Travelodge is known for the offering lowest price lodging services to the clients. The company aims to increase the service level to more than 70% of the market share. For this, the behaviour of the clients and the expectations has been analysed by the management. Demographic - The variables like the age of the customers, gender, and occupation is considered in this process. Such an analysis will help the management to perceive the requirements of the clients and offer the best services that will handle the requirements of the clients (Fiore et al., 2005). Segmentation by benefits The segmentation of the clients is done through the online promotional activities which are meant to benefit the existing and potential customers. Position approach Through the positioning approach the company has proposed to identify and target the clients located in different regions of the country. The positioning factor helps the management to approach the clients and offering the best possible deals through which the sales for Travelodge can be increased. Market mix 7 P model Through marketing mix process, the company attempts to develop and introduce better marketing strategies through which the sales for the lodging services can be increased. In this method, the company work towards developing brand image, which is one of the most important factors for improving the production activities. The marketing mix is based on the below mentioned factors Product - Travelodge offers budgeted services for the clients. This includes providing lodging services to clients travelling for business or personal purposes. Through online marketing process the management attempts to sell the products to clients from various parts of the market (Fogg, 2003). Price Travelodge offers lowest priced goods and services to the clients, and this is one of the reasons the buyers choose this company. Prices are decided as per the existing market competition and other factors, through which the sales can be increased. People both existing and potential clients of the company are the people. Offers are drafted by the management after analysing the expectations of the clients, and thus the marketing strategies are developed after thorough research. Promotional activities Travelodge has chosen online marketing process through which the marketing strategies are developed and implemented by the company. In the promotional activities, the details of the products and services offered to the clients are highlighted. This is expected to increase the sales and improve brand awareness amongst the customers (Ghose et al., 2009). Place This includes deciding upon the place where the services has to be promoted by the management. The strategies for marketing have been decided as per the expectations and preferences of the clients. Process This includes developing and introducing steps through which the strategies for product development can be introduced. Physical evidence - In this process, the past performance of the company is taken into consideration as it will help in the product development and improvement of sales. Promotional activities for the products Strategies for the company The promotional activities has been developed by the company is meant to intend to increase the sales. In order to attract the clients, the management has proposed to approach business class and other type of customers. Through this method the preferences are analysed as this would help in improving the sales. Attempt has been made to increase the offers provided to the clients as this will help in increasing the sales. Marco analysis The situational analysis has been done with an intention of promoting the services and increasing the sales for the company. Through this process, the external forces impacting the business performance has been analysed. This is done to find and adopt the better strategies for improving the performance. The impact of the external factors on the business performance is done through PEST analysis which analysis the below mentioned factors Political - In the political factor, the management proposes to follow the rules drafted by the government. This will enable the management to carry out the operational cities and introduce the changes that is considered to be essential for performing better. The process includes drafting and following trade practise and other factors that can affect the business performance directly (Gurau, 2008) Economic Due to economic recession the clients look forth for the purchase of cheaper and reasonable products. Travelodge ensure to provide the best deal that would serve the purpose of the business class and leisure travellers. Discounts are offered on different type of services, after analysing the requirements of the clients. The process includes introducing strategies through which the changes be introduced by the management for attracting clients from different markets. Social - In this factor, the social requirements of the travellers are analysed. This includes analysing the requirements of the clients like the travellers budget, offers, stay facilities and others. The offer and services are compared with the competitors as it is meant to help in the business development. Technology the online marketing process has been adopted by the management to market and sell the products to the clients. Through the implementation of the technology, it is possible for the management to develop and introduce effective steps through which the changes can be introduced by the management for approaching the clients (Hart et al., 2000). Micro analysis In the micro analysis, the company analyse the external factors that an affect the business performance. This include evaluating the performance of the below mentioned factors Customers - The customers from different market and geographical areas have been targeted by the management. In this method, offers are rolled out to attract the attention of the clients. this is necessary for increasing the sales for the company Competitors - Through competitors analysis, the company attempts to increase the sales by approaching the clients. In this method, the offers and deals offered by the competitors has to be analysed. This will enable the management to develop and introduce better strategies through which the performance can be improved. Media - Promotional activities has been improved as this will help in increasing the sales for the company. Online promotional avidities has been planned to be implemented by the company. Through this method, the company intends to render more information about the deals and offers rendered by the management (Hennig-thurau, 2004) Internal analysis Internal factors or the challenges are analysed through the SWOT analysis. strengths weakness brand image Rival offers reasonable price for the products handle the changing needs of the clients approach clients through online method economic changes impacts the business effective customer services Opportunities Treats online promotional offers Rival deals Promotion offers to reach to maximum number of clients Train the staffs to handle the customer needs Interaction with the clients Challenges faced by the company Due to increase in the level of competition, the management has proposed to analyse the challenges that can affect the business performance. The challenge is with the training process that needs to be implemented by the company for improving the perforce of the company. The changing economic condition impacts the business performance, and the sales. Size of the market The company aims to improve the sales by increasing the market share up to 70 %. In this process, the challenges and other factors associated with the sales and promotional activities are analysed as this will help in increasing the performance for the company. Online marketing strategies have been decided to be adopted by the company. Marketing plan Promotional plan The promotional plan has been designed to approach maximum number of clients from different markets. This would increase the sales for the company and improve the brand image. The strategies adopted by the management intend to improve the performance and approach maximum number of clients from different parts of the market. The company has proposed to introduce online marketing strategies through which the sales is attempted to be increased. This includes analysing the steps and the strategies that would be followed from approaching the clients and improving the sales (Hill et al., 2006) Products Travelodge offers different types of products and services through which the sales for the company can be increased. This includes offering discounted offers to different categories of clients like business and family travellers. Through this method, an attempt is made to approach maximum number of clients, which is necessary for increasing the sales. Through online promotional activities, the company intends to offer better deals and services to the clients. With the help of the online promotional activities, the company intends to approach clients and highlight the services of the clients. Better options for the products are developed in order to offer the best deal to the clients (Hill et al, 2011). Different approaches for promoting the products The company proposes to adopt better strategies like online and offline promotional activities for marketing the products. In this process, the company has planned to introduce effective strategies throng which the best possible deals can be offered to the clients. Online promotional enables the company to interact with the clients and analyse the preferences of the buyers. Through this method, the changes intended to be implemented by the management is decided and introduced by the experts. This is one of the important tasks that would enable the company to increase the sales and productivity for the company. the by the essential detail related to the business performance and other factors are intended to be shared with the clients, as this will help in selecting the better option through which the sales for the product can be increased. The strategies adopted have to be analysed on the basis of the performance and objectives of the company. Marketing commination for digital purpose Online marketing communication is considered to be one of the best options through which the clients can be approached. Some of the methods that is intended to be followed in this process are Email marketing This method includes sending mass email to the clients to inform the details about the products and services that is being rendered by the clients. this is one of the cheap and reliable methods to market the services Pay per click In this process, the management of the company can adopt the promotional activities. Through the process the paid adverts are planned and developed in an effective manner. This helps in creating brand awareness which is necessary for improving the performance (Kalyanaraman, S. Sundar, 2003). Social media - This method enables the company to manage the brand image, which is done through different social Medias like Twitter, Facebook, and p-interest. Information about the company and the products are shared with the viewers as it would help in increasing the awareness of the services rendered. Conclusion Marketing strategies play an important role in the business development and implementing steps that would help in the attracting the clients. In this process, the challenges and opportunities has to be analysed as this will help in improving the sales and marketing strategies for approaching the clients. The selection of the customer depends upon the requirement of the clients. In this method, the marketing strategies have to be selected and implemented for improving the productivity for the company. References Arthur, d., Sherman, C., Appel, d. Moore, L. (2006). Why young consumers adopt interactive technologies. Young Consumers, 7(3), pp. 3538. Awad, N.f., Dellarocas, C. 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